CHENNAI: Following the successful commercial launch of the premium 'New Micra' compact hatchback range, Nissan on Wednesday announced the launch of the new diesel-powered Micra XE variant priced at Rs 5.57 lakh ex-showroom Delhi.
With this new diesel entry variant, Nissan now broadbases its offering to 12 variants of Micra in India, increasing customer choice.
Sales of the diesel-powered Micra entry level variant will commence from September 4, 2013.
The entry level Micra XE is based on the popular fourth generation city car with redesigned exteriors, refreshed interiors and some user friendly features adding to the new look.
The diesel-powered Micra XE variant comes with fuel economy of 23.08 kmpl (certified by ARAI) and will be available in a range of six colours: olive green (new), turquoise blue (new), blade silver, storm white, onyx black and brick red.
"The launch of new Micra range in July received an overwhelming response from our customers. The new Micra diesel variant is a good value proposition and a desirable option for the Indian customers. We are keen to replicate the success of the existing variants with this diesel-powered XE variant of the new Micra," said Kenichiro Yomura, president, Nissan India operations and MD & CEO, Nissan Motor India.
"Adding the XE variant in diesel (to the new Micra) will further augment the volumes for this model due to its aggressive entry level price point. This is not just another variant but is the right product at the right time. To ensure good sales and after sales service across the nation, we are increasing our dealer networks at a rapid pace. We have also partnered with major banking institutions to provide easy financing and loans disbursement schemes through our dealerships for our retail customers," added Nitish Tipnis, director — sales & marketing, Hover Automotive India (Nissan's national sales company).
The Nissan Micra range comes with a standard manufacturers' warranty of 2 years/50,000km (whichever is earlier).
In order to understand customer needs and resolve their queries, Nissan has established 'Nissan Care' - A Customer Contact Centre.
Nissan already has a host of customer care and service schemes including extended warranty and roadside assistance for its products including the New Micra.
With this new diesel entry variant, Nissan now broadbases its offering to 12 variants of Micra in India, increasing customer choice.
Sales of the diesel-powered Micra entry level variant will commence from September 4, 2013.
The entry level Micra XE is based on the popular fourth generation city car with redesigned exteriors, refreshed interiors and some user friendly features adding to the new look.
The diesel-powered Micra XE variant comes with fuel economy of 23.08 kmpl (certified by ARAI) and will be available in a range of six colours: olive green (new), turquoise blue (new), blade silver, storm white, onyx black and brick red.
"The launch of new Micra range in July received an overwhelming response from our customers. The new Micra diesel variant is a good value proposition and a desirable option for the Indian customers. We are keen to replicate the success of the existing variants with this diesel-powered XE variant of the new Micra," said Kenichiro Yomura, president, Nissan India operations and MD & CEO, Nissan Motor India.
"Adding the XE variant in diesel (to the new Micra) will further augment the volumes for this model due to its aggressive entry level price point. This is not just another variant but is the right product at the right time. To ensure good sales and after sales service across the nation, we are increasing our dealer networks at a rapid pace. We have also partnered with major banking institutions to provide easy financing and loans disbursement schemes through our dealerships for our retail customers," added Nitish Tipnis, director — sales & marketing, Hover Automotive India (Nissan's national sales company).
The Nissan Micra range comes with a standard manufacturers' warranty of 2 years/50,000km (whichever is earlier).
In order to understand customer needs and resolve their queries, Nissan has established 'Nissan Care' - A Customer Contact Centre.
Nissan already has a host of customer care and service schemes including extended warranty and roadside assistance for its products including the New Micra.
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