MUMBAI: Japanese bike maker Kawasaki Motors, which has an assembling, marketing and distribution tie-up with Bajaj Auto BSE 2.75 %, today launched two new models of its super bike, Ninja ZX-14R and ZX-10R, priced at Rs 16.90 lakh and Rs 15.70 lakh (ex-showroom Pune), respectively.
The bikes will be imported as completely built units (CBU) from Japan and sold through Kawasaki's upcoming exclusive outlet in Pune, a press release said here.
The bookings for the new offerings will commence from tomorrow, Kawasaki said adding, "The company intends to sell 100 units in the first year of the launch."
"India is an important market for us and for this reason we have brought the latest and the best of Ninja's portfolio here. We are optimistic of introducing 1-2 launches of this stature every-year," India Kawasaki MotorsManaging Director Yuji Horiuchi said.
Stating that Kawasaki had carefully studied the 1000 plus cc segment before rolling it out in the domestic market, company's deputy managing director Shigeto Nishikawa said the segment has seen a healthy growth of 25-30 per cent year-on-year in the last two years.
"Kawasaki has carefully monitored the 1000 plus cc market in India for the past five years. Only two years ago, the segment was almost negligible but now it is growing by 25-30 per cent y-o-y," Nishikawa said.
There has been a noticeable demand for the super bikes in the last one year alone, he said adding, "We would like to be a part of this growth story. We are looking at cornering 20 per cent market share from the segment by 2015."
IKM will expand its business territory in a phased manner, with its focus on Maharashtra, followed by the rest of the country, the company said.
The bikes will be imported as completely built units (CBU) from Japan and sold through Kawasaki's upcoming exclusive outlet in Pune, a press release said here.
The bookings for the new offerings will commence from tomorrow, Kawasaki said adding, "The company intends to sell 100 units in the first year of the launch."
"India is an important market for us and for this reason we have brought the latest and the best of Ninja's portfolio here. We are optimistic of introducing 1-2 launches of this stature every-year," India Kawasaki MotorsManaging Director Yuji Horiuchi said.
Stating that Kawasaki had carefully studied the 1000 plus cc segment before rolling it out in the domestic market, company's deputy managing director Shigeto Nishikawa said the segment has seen a healthy growth of 25-30 per cent year-on-year in the last two years.
"Kawasaki has carefully monitored the 1000 plus cc market in India for the past five years. Only two years ago, the segment was almost negligible but now it is growing by 25-30 per cent y-o-y," Nishikawa said.
There has been a noticeable demand for the super bikes in the last one year alone, he said adding, "We would like to be a part of this growth story. We are looking at cornering 20 per cent market share from the segment by 2015."
IKM will expand its business territory in a phased manner, with its focus on Maharashtra, followed by the rest of the country, the company said.
No comments:
Post a Comment