India’s third largest private telecom operator Idea launched a 3 G-enabled smartphone, ULTRA II with a 5.5-inch screen, at a price of Rs 12,499 focusing on driving data penetration in the country through sale of 3 G devices.
Idea also launched an beginning level 3 G smartphone, Idea !d 1000, aimed at first time smartphone buyers and is priced at Rs 5,399, it said in a release. The handsets will be available in the market from next week.
The firm has witnessed a consistent growth in data uptake in its 3 G markets where its branded 3 G smartphones have been selling, for the past two years.
The 5.5-inch Ultra II runs of Android Jelly Bean 4.2 and is powered by a 1.3 Ghz quad-core processor. The handset sports a 8 megapixel rear camera with HDR and a 2 MP front camera with LED flash, it said in a statement. It comes with 1 GB RAM and 4 GB of internal memory and is expandable up to 32 GB via micro SD card.
It has a 2500 mAh powerful battery and comes with an ultimate power saver mode for 75 percent extra saving on battery time. The ULTRA II is available in white and electric graphite and is priced at Rs 12,499. The phone will be available at Idea’s major 3 G markets — Andhra Pradesh, Kerala, Maharashtra & Goa, MP & Chhattisgarh, Haryana, UP West and East.
Idea !d 1000, which features a 3.5-inch screen, is powered by a 1 GHz dual core processor and runs on Android Jelly Bean 4.2 OS. This dual-SIM handset also has a built-in social networking app. It carries a 2 MP camera and an internal memory of 4 GB, expandable to 32 GB. The smartphone will be available across Andhra Pradesh, Kerala, Maharashtra & Goa, MP & Chhattisgarh, Gujarat, UP West and UP East.
“With the launch of two new devices, Idea’s portfolio of 3 G smartphones has gone to 15 and the company has already sold over 6.5 lac devices,” Idea said.
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